Entourage creator Doug Ellin Masters Product/Brand Integration with Film
Doug Ellin has certainly come a long way from daydreaming about being a stand up comic, to taking on the set film jobs which led to him becoming a script writer. Never could he have imagined Entourage would be his calling card after becoming a ABC script writer and launching two other not so successful projects. I think Doug got it right by focusing on building brand relationships with companies big enough to fund future projects and build real relationships with these brands to make everything look natural in a film. What a brillant marketing scheme.
You would think this would be an easy feat since the 8 year HBO series Entourage had a stable fan base and an audience that still awaits to see this series on the big screen as a movie.
What other place besides a Hollywood movie that would cameo big names like Pharrell, Mike Tyson, Russell Wilson (Ciara’s new boo), Warren Buffett and a host of refreshing A list faces would be the perfect place to integrate brands from Gatorade, Apple, Ferrari, Johnnie Walker Red to Tequila Avion. Also with large box office ticket names like BillyBob Thornton appearing I’d imagine Cadillac didn’t fret about debuting it’s 4 door luxury concept car Ciel design (prototype of the car was used in the movie that reportedly didn’t go faster than 30mph) that was decided by GM in 2012 it would not be released. One could easily see how Cadillac’s redesigned Escalade SUV, it’s ELR plug-in hybrid, and the Ciel all landed roles in the $30 million Warner Bros. film. Good job Doug Ellin!
Being a big fan of the HBO entourage series and a bigger fan of my dream career of obnoxious, abrasive, Hollywood talent agent Ari Gold (played by Jeremy Piven); I couldn’t wait to see where the movie story would pick up and what kind of mischief the Entourage boys would find to get into. I was really shocked that it started with pretty boy actor Vincent Chase (Adrian Grenier) jumping back on the film scene after a failed marriage of 5 days to a Vanity Fair model. I wasn’t surprised to see his manager E (Kevin Connolly) still clueless about focusing on what was important. I was shocked and impressed by Turtle (Jerry Ferrara) and not the least bit moved by Johnny “Drama” Chase (Kevin Dillon).
Guess who had a major weight-loss and who struck it rich on the down low? As for the parties, hot hollywood girls and shallow loose casual sexual
relationships that exist in Hollywood; it was definitely was the one characteristic of the film I expected to remain the same from the HBO series. Overall the movie was intriguing and I left the theater not realizing that 2 hours felt like 20 minutes. Definitely an attention keeper if you can jump into the mindset of the Hollywood actor, film, agent, producer, industry lifestyle.
One thing I walked away with; the thought of a Texas tycoon to fund my next project might not be such a bad idea. I say go see the movie before it hits blue ray and I’d doubt you will be disappointed.
After winning an Emmy Award for producing a segment of ESPN’s documentary series 30 for 30 Doug Ellin is also on his way to direct the sequel to 2003’s Bad Santa. Hopefully great box office numbers from Entourage the movie will quickly push these projects along.