It was an incredibly epic night to see the infamous “Organized Noize” members Rico Wade, Ray Murray and Sleepy Brown come together to celebrate what could possibly be a new turning point in their lives; a production for film/television, a new docu series prepared for the digital platform we know as Netflix. With everyone that was part of the creation of a new movement in the 90’s now all on the production end of putting this masterpiece of a story together that detailed their humble beginnings.
The host Kawan “KP” Prather did an excellent job introducing the film. The Coca Cola ambassadors did an excellent job making sure everyone had a Coke with a smile. Shout out to Coca Cola for agreeing to be of the night’s sponsors. Special thanks to Chris Hicks & Kwanza Hall (Atlanta City Councilman) District 3, the “City of Atlanta” and the sponsor Martel for making the evening a memorable experience.
The film took the audience on a stroll down memory lane to a house owned by Rico Wade’s mom where history was being made in the unfinished basement on a street in SE Atlanta in which the production team named “The Dungeon.”
The producers did an amazing job! Everyone involved definitely put their heart into the project. Kudos to the crew!
So many supporters and Atlanta music industry people, Tastemakers, DJ’s, producers all came out to show love to “Organized Noize” and view the documentary.
I think the Press Release described what we can look forward to best:
Undoubtedly Organized Noize, the pioneers of the dirty south movement, is the creative team behind the landscape of what the contemporary Atlanta hip hop scene represents today. The trio is responsible for some of the biggest hits in hip hop and R&B including songs for the Grammy Award winning group Outkast, the biggest-selling R&B girl group in the history of music TLC, ground-breaking rap group Goodie Mob which ignited CeeLo Green’s solo career, music and film star Ludacris, as well as R&B divas EnVogue and legendary artists Eric Clapton and Curtis Mayfield.
Organized Noize Frontman Rico Wade states, “The original vision of Organized Noize was based on making the music that supplied the Dungeon Family collective with unique sounds that were true to who we are and where we come from; while complementing the acts individually.
“Because we have three minds working together we are able to be outside of where one person can be creatively most of the time; which in turn, allows us to appeal to more people,” adds Ray Murray, Organized Noize’s king of beats.
The hit-makers have outsold every other hip hop movement that has come out of Atlanta with accolades that include, but are not limited to, recognizing the talent of a teen-aged group called Outkast who eventually garnered a diamond certified album for Speakerboxxx/The Love Below, and producing TLC’s biggest hit, “Waterfalls.”
“The City of Atlanta is proud to partner with Seventy 2 Music for the screening of The Art Of Organized Noize,” said Chris Hicks, director of the Mayor’s Office of Film and Entertainment. “Organized Noize’s impact on shaping the hip-hop community in Atlanta over the past 20 years is undeniable. Their seminal work with Outkast and the Goodie Mob gave voice to an entire generation and created a blueprint for Atlanta creatives. The City congratulates Organized Noize and their many accomplishments as they celebrate a career that has so strongly been informed by their hometown of Atlanta.”
The film boasts appearances that include: LA Reid, Big Boi, Andre’ Benjamin, Ludacris, CeeLo Green, 2 Chainz, Future, Big Gipp and Sean “Puffy” Combs who directed the first Outkast video and speaks on Organized Noize’s influence on the culture exclaiming, “I will protest if they are not in the Rock and Roll Hall of Fame.”
“We couldn’t tell the story of Organized Noize and truly capture what the Art of Organized Noize represents without including the artists and executives who helped their creative vision come to fruition,” explains one of the documentary’s producers and Organized Noize manager Orlando McGhee.
The trio continues to work on new music today and is currently in the studio with Outkast’s Big Boi. They have recently worked with J. Cole and Dom Kennedy and were instrumental in the launch of Future’s career.
Organized Noize’s soulful Sleepy Brown jokingly remarks, “This is our second coming, we better take full advantage of this one.”
The film is executive produced by Organized Noize and Flavor Unit’s Queen Latifahand Shakim Compere, produced by group manager Orlando McGhee, Joshua Krause, and Yaneley Arty, and directed byQuincy Jones lll. Atlanta based company Overstreet Production ^ Post contributed to the film, doing the audio mix and creating the 3-D animation graphics.
This documentary will debut on Netflix, March 22. Check out the photo gallery after the break